What’s going on fellow real estate investors. The last video for the Cash Buyers List, but not a Cash Buyers List, a Buyers List, because you’re gonna be adding value to be able to scale your business and that’s what we’ve been talking about for the last two videos. Now we’re gonna talk about the one specific strategy that I think will take you to another level because it’s gonna add a certain level of value that you may not be thinking of right now, but I promise you it’s what people really want. We’ve gone through the big why, we’ve gone through the goals, you know what your business model is and here’s the thing. In reality, whether its people who are giving you their money, you are building a relationship with people. It’s not about the money, it’s about the relationship. Spending time with them, making sure that they are comfortable with you as a person, making sure they’re comfortable with your business model to be able to make a deal happen and to make sure that your business model is successful for them.
Now as you build that relationship, you get to know them more, you’re gonna start knowing, even from some of the first conversations you have and your connection with these people what they’re like. You’re gonna be able to know their personality type, are they more geared towards some of the numbers or does it really resonate with them more that you showed them that you care about what it is. And I’m not saying that you ever put … You lockup your empathy at all. You wanna make sure that if you’re gonna represent yourself you do represent yourself, your true self that you do care. You are taking someone’s retirement, you are taking someone’s money, their livelihood, a lot of the gains that they’ve had. They’ve spent ton amount of time in their life building up that nest egg.
The last thing you wanna do is betray that trust. If it’s empathy that they’re looking for, make sure you actually have empathy to give them. If they want the numbers, you know what, maybe shut down that empathy a little bit, even though you might care and give ’em the straight numbers. Know what they’re looking for because you built the relationship with them.
But the best practice that we’re talking about, once you’ve built that relationship, is this. You know your model, give them your model. When you’re looking for the right people for your business and you know your model is set in stone and it’s the one that works, whether you’re a wholesaler, a flipper, a lease option person, a buy and hold investor, a multi unit investor, whatever it is that your model that you like to invest in when you’re asking for private money or you’re asking for hard money to fund your deals, to fund your flips, to fund your wholesales, whatever it is, people want to be told what to do. It’s not so much that they are … They’re not looking to be sold; they’re willing to go for something that someone has absolute confidence in. If you have a model that does not change at all, it is a proven system, a proven model, you know it’s gonna work. Even if you’re starting out and you’re borrowing someone else’s method, you’re borrowing Keith and Roberta’s method for lease options, or whatever else the case might be, you’re borrowing someone else’s method for wholesaling, follow that.
Follow it because it’s proven. Because it’s proven you’re gonna be able to go with confidence to somebody and say, “This is what I’m going to be able to deliver to you time and time again.” Now obviously there’s no guaranties, but with a proven system, I can’t legally obligate myself to being able to get those returns, but I’m gonna work my ass off to be able to do that for you because of this proven system. What that does is it allows you to be able to come with confidence to tell somebody what it is that you have as a business model.
I feel like I’m going around in circles to explain this, but instead of giving that person the option of how they wanna invest with you, you have a very dedicated way of doing it. When people go to McDonald’s, when people go to any fast food chain that’s out there, when anybody goes to certain, they want the same expected experience over and over and over and over again, and you need to deliver that with your business model.
When you’re asking for money, they want consistent returns, so have a consistent business method to provide to them that’s going to give them that return over and over and over and over again. Don’t try to be a chameleon for everybody. Once you dial it in and figure it out, you’re just trying to find those three to five people that are gonna help you scale your business. And if there is going to be a change, make sure it’s done with intention and consistency with how you actually go about changing your business model or scaling it in any way. With that, this is John; I hope that actually has solidified some things for you that you might have been thinking about. Follow us on Facebook at Real Estate Investor Wealth Academy. Make sure you’re following us, reiwealthacademy.com. We’d love to see you there. Please let us know, give us feedback on what I’m doing here. I’d love to hear from you overall. If you’re Roanoke a real estate education group, make sure you’re getting involved, get out there with everybody. Get out there, get after it, get some. I’ll see you next time for the next set of videos for the next secret.
Take it easy.